credit : blog.mixpo.com
Article Source : http://blog.mixpo.com/2008/12/online-advertising-in-2009.html
With 2009 almost here, everyone is bracing themselves for a tough year especially in the advertising industry where big spenders like automotive and financial service sectors are sure to be down.
The Barclay study also went on to predict that traditional media platforms will be hit the hardest lead by Newspaper [...]
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Internet Advertising Group Releases Final Data Collection Code of Conduct
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The Network Advertising Initiative May 16 released a final, revised code of conduct that requires member companies that deliver online interest-based advertising to provide enhanced notice concerning their data collection and use practices, or notices ...New Specsavers campaign embeds Skype into online ads
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This year, Specsavers will be running online ads that, once clicked, allow the user to take a photo of themselves and enter the competition there and then. The ads will have Skype's video-over-IP technology embedded in them. "Our strategy was to target ...and more » 
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PR Web (press release)ComScore Wins Clients for Online-Ad Rating System
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B&T Marketing & Media
According to the IAB Australia's Online Advertising Expenditure Report, online advertising across smart phones and tablets recorded a whopping 183% growth in the three months to March, which almost tripled the total mobile market from $13m last year to ...M&S Infringed Interflora Trademark Over Online Ads, Judge Rules
Businessweek
Marks & Spencer Group Plc (MKS), the U.K.'s largest clothing retailer, lost a court ruling in London over whether it used Interflora Group Ltd.'s trademarked terms to trigger advertisements on search engines. Judge Richard Arnold ruled today that the ...
Online Advertising
