credit : www.allchorn.com
Article Source : http://www.allchorn.com/2009/02/12/the-importance-of-brand-consistency/
I have been reading up about brand consistency lately, and it appears there are some conflicting views on the topic. In one school of thought, a brand needs to remain flexible and somewhat inconsistent to give the impression of being human and imperfect. The other believes that a brand should [...]
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Ad News
Why online ad costs are now going up for the first time in years
VentureBeat
For years, it's been a truism: online advertising is cheap. For pennies or fractions of a dollar, you could reach thousands of consumers, paying only for those who clicked and, sometimes, only for those who buy. Those capabilities aren't going away ...Going native in search of an online ad antidote
Business Spectator
Going native in search of an online ad antidote. Ben Shepherd 6 hours ago 1 · Technology · Industries · Advertising and Marketing · Media and Digital. The online advertising industry is in desperate need of an enhanced ad format to replace the banner.and more » Americans gave away online privacy to advertisers long ago
Quartz
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The Drum
Microsoft set to adopt more 'consultative' approach to online advertising campaigns for brand partners. Vice president: Microsoft's Andy Hart. Microsoft has revealed a more 'consultative' approach to working with brands having conducted two co-creation ...and more » Strategy Analytics: Social and Online Video to Drive Global Online Ad Spend ...
PR Newswire (press release)
BOSTON, June 19, 2013 /PRNewswire/ -- Global advertising spend was up 3 percent in 2012 reaching US$ 462 billion and is expected to grow by a further 4 percent this year according to the latest research by Strategy Analytics' Digital Media Strategies ...and more » Personalized Online Ads Engage Consumers
Fox Business
While shoppers appreciate the personal touch they get from some online retailers, the majority aren't willing to share too much personal information to get it, new research shows. A study by Adobe Systems Incorporated discovered that 28 percent of U.S. ...and more » Web users reclaim anonymity with program
Yahoo!7 News
"Consumers are concerned about their privacy and about being tracked online. But the commission recognises that a lot of content is advertising-supported, and advertising is tracking-supported," said Peder Magee, a senior staff lawyer at the Federal ...and more »
Online Advertising
