credit : www.allchorn.com
Article Source : http://www.allchorn.com/2009/02/12/the-importance-of-brand-consistency/
I have been reading up about brand consistency lately, and it appears there are some conflicting views on the topic. In one school of thought, a brand needs to remain flexible and somewhat inconsistent to give the impression of being human and imperfect. The other believes that a brand should [...]
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