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Article Source : http://www.seniormag.com/marketing/lead-generation.htm
Effective lead generation is one of the biggest problems for most small businesses. Not because the leads are hard to come by, but because leads often turn into dead-ends or so it seems.
Are your leads actually dead or are they only dormant? A successful lead generation program means getting the [...]
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Article Source : http://www.seniormag.com/marketing/advertising-success.htm
By: Christoph Puetz, is a successful small business owner (Net Services USA LLC) and international author.
A successful marketing campaign needs certain elements to be successful. The following information will help you to develop a successful marketing campaign.
Establish a feeling of urgency for the buyer.
Basically tell your customers, “You need [...]
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Article Source : http://www.seniormag.com/marketing/advertising-mistakes.htm
By: Irin Eschupan
Where should you put your advertising when there a limited number of money available? Its the number one question of business owners as they consider all things marketing. Every media salesperson is going to tell you that you should advertise with them.
Bottom line, it is you that must [...]
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Article Source : http://americanresearchgroup.com/adrules/
Use the following 10 simple rules to evaluate the advertising you encounter. You may be disappointed, but don’t be surprised when you discover that most advertising fails to follow any of the rules.
1. Does the ad tell a simple story, not just convey information?
A good story has a beginning where [...]
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Article Source : http://en.wikipedia.org/wiki/Unique_selling_point
http://www.scribd.com/doc/97659/3-Simple-Steps-To-Finding-Your-Clients-USP
The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to [...]